PRESS ADVERTISING

As explained in the Preliminary Survey, it is felt strongly that the use of advertising space should not he applied to an Anger Campaign except in so far as it can logically he used in advertisements appealing for specific action.

A great deal of the “copy” and illustration ideas that would he used for an “Anger” campaign are such as can be harnessed to appeals for War Loan, A.F.S., Dig for Victory, etc.

The agencies handling the various Government appeals could therefore be asked to stress this Anger note (some are already doing so) without in any way weakening the effect of the announcements for the specific end desired.

Individual advertisers to be encouraged to issue similar appeals at their own cost.