Appendix “I”
ALLIED AND ENEMY PICTURES IN THE U. S. A.
September to December1939.

1. In newspapers studied by the staff of the British Consulate at Detroit (covering whole consular district),

2. In newspapers studied by the Staff of the British Consulate at Seattle (covering whole consular district),

3. In “LIFE” magazine (America's most widely read illustrated magazine),

It is worth noting that this omnibus figure conceals a significant trend, since in September, 60% of the total Allied and Enemy pictures in “LIFE” were Enemy, whereas in December 82.5% were Allied and only 17.5% were Enemy. Thus we have converted a majority to the Enemy of 50% into one to us of 450%.

4. It is generally to be noted that American editors appear, while outwardly maintaining a strict neutrality, to have given British pictures, other 256 Appendix “I” Page 2. things being equal, preference over German ones so far as prominence in the paper is concerned. On several occasions, however, other things have not been equal, and German pictures have been given special emphasis because of their technical quality and news interest. This was especially true of the aerial photographs taken by German bombers over the Firth of Forth, which deserved, and were given, a great splash by “LIFE”, and thus created an impression on readers of the magazine, which the larger number of less exciting and therefore less prominently displayed, British pictures could not efface. It is probably due to this fact that so many observers have complained that Germany is winning the fight for pictorial publicity in America.

In newspapers studied by the staff of the British Consulate at Jacksonville (covering whole consular district),

22nd January 1940.