A History of the Ministry of Information, 1939-46

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81 82 2.

Schedule 2.
HOME PROPAGANDA

Tons Tons
Category B :
(1) Library of Leaflets for Regional use at meetings and by local distribution, say one a week; estimate minimum 100,0 each plus 25% (Existing distribution at an initial figure of 70,000 each) 29
(2) Leaflets for General Distribution through Political Parties, T.U.C., etc. say 1,000,000 monthly 54
(3) Emergency Leaflets for General Distribution through shops, newsagents, Co-operative Societies, etc., and other emergency material 72
(4) Emergency Printing for specialised distribution 20
(5) Posters 104 279
Category C :
Periodicals directly produced at Ministry's request:
(1) War Picture Facts 44
(2) War Artists “Numbers”, postcards and booklets 8
Special Supplements to and special issues of existing periodicals, say one per month 500 551 831
Category D :
Books and Pamphlets published commercially 520
Category E :
Support for existing publications to increase size or circulation beyond what ration of paper Control would allow - a nominal allowance, say 250
Add in Category B :
Home Propaganda undertaken for other Ministries:-
(1) Posters 144
(2) Leaflets 40 184
1, 783
See over for Notes

The tonnage allowed for Posters has been calculated on the basis of a commercial campaign involving the expenditure of £100,000 per annum on sites, plus 4 campaigns for display of posters on free sites, each campaign using on the average the equivalent of 500,000 30” x 20” posters. These quantities are based on experience of previous campaigns and those which it is anticipated the Ministry will probably be asked to undertake.

Tonnage based on estimated commercial distribution through bookstalls, bookshops, etc., of 100,000 per month. The distribution of the first issue was entirely abroad and amounted to 505,700 copies. The Select Committee of the House of Commons pressed for this to be placed on sale in this country.

This tonnage is designed to cover a number of separate campaigns, the total being based on the number of posters required for a commercial campaign of £200,000 per annum in sites, together with a display on free sites equal in number to the Ministry's own campaigns.

This figure is based on an average distribution of approximately 750,000 11” x 8½” 4 pp. leaflets on four occasions.

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