The Price at which Carpets are Required

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THE PRICE AT WHICH CARPETS ARE REQUIRED

(1) Room Carpets

The 557 housewives who needed room-carpet(s) were asked how much they would be prepared to pay for a room-carpet. Their answers to the nearest pound are give in the table 31.

Table 31

£.	No. of Housewives		%
1	7	29	6.8
2	22	29	6.8
3	27	205	47.9
4	30
5	78
6	47
7	23
8	38	139	32.4
9	10
10	64
11	9
12	18
13	4	33	7.7
14	5
15	18
16	2
17	4
18	4	16	3.7
20	12	16	3.7
25	3	3	0.7
30	2	2	0.4
35	1	1	0.2
All who name a price	428		99.8
Don’t know	124
All who answered Q.2.	552
No answer available	5
Don’t want room-carpets	418
SAMPLE:	975

The interviewers were very careful not to suggest a figure to the informant so that the modal frequencies 78, 64, 1S, 12, 3, 2, 1 at £5 intervals may be regard as a true indication of a tendency for informants to think in units of £5 as far as the price of room-carpets is concerned. It is presumably partly due to this avoidance of suggestion that as many as 124 housewives were unable to name a figure.

The number who did name a figure is 428 and no attempt is here made to estimate the views 0f the 124 who did not.

The distribution of the figures makes it difficult to attach much significance to a mere average of the prices named. Roughly 42% of those (428) were prepared to pay £4 - £7 a carpet 28% were prepared to pay £8 - £11 and only 17% and 13% respectively were willing to pay more than £11 less than £4

(2) Stair carpets

The 410 housewives who needed stair-carpet(s) were asked how much they would be prepared to pay for a stair-carpet. If the informant replied in terms of so much per yard, a rough calculation was made of the cost of the whole carpet. Both figures were recorded on the schedule. The answers to the nearest pound are given in Table 32.

Table 32

£	No. of Housewives		%
0	1	52	17.6
1	51	52	17.6
2	98	151	51.0
3	53	151	51.0
4	41	68	23.0
5	27	68	23.0
6	11	14	4.7
7	3	14	4.7
8	5	5	1.7
10	4	4	1.3
15	2	2	0.7
All who name a price	296		100.0
Don’t know	111
All who answered Q.2.	407
No answer available	565
Don’t want room-carpets	3
SAMPLE:	975

It should be noted that the 565 housewives who do not need stair carpet(s) include 151 who have no first flight of stairs.

As was the case with room-carpets, the interviewers took great care not to suggest to the informants, and the fact that as many as 111 housewives could name it is, presumably. partly due to this avoidance of suggestion.

It will be seen that the most frequently named figure is £2.

As in the case of room-carpets, the distribution of the figure makes it difficult to attach much significance to a mere average of the price named. Approximately 51% of the housewives said they were willing to pay a price of £2 - £3 a carpet , 23% were willing to pay about £4- £5, and only 18% and 8% respectively were willing to pay less than about £2, and more than about £5.

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