A History of the Ministry of Information, 1939-46

i.

TABLE OF CONTENTS

PAGE

  • INTRODUCTION 2

  • SUMMARY OF RESULTS AND CONCLUSIONS 4

  • PREFACE. DO PEOPLE NOTICE MINISTRY OF HEALTH PUBLICITY? 8

  • CAMPAIGN AGAINST THE VENEREAL DISEASES

    • SECTION ONE. WHO HAD NOTICED V.D. PUBLICITY AND WHERE? 10

    • SECTION TWO. OPINIONS ABOUT THE V.D. POSTERS 13

      • I. To what extent had people seen three specific V.D. posters? 13

      • II. Opinions and criticisms about individual posters 14

      • III. Which of the three V.D. posters was considered most striking, and why? 17

      • IV. To what extent had people seen V.D. “Confidential Treatment” posters, and where had they been seen? 19

    • SECTION THREE. ATTITUDES TO PUBLICITY MEDIA USED IN V.D. CAMPAIGN. 22

      • I. Do people agree with information about V.D. being publicised in newspapers, magazines, posters, radio, films and lectures? 22

      • II. Comments on the use of these six media of publicity. 22

      • III. Suggestions for increasing or intensifying V.D. publicity. 23

    • SECTION FOUR. KNOWLEDGE ABOUT THE VENEREAL DISEASES 27

      • I. Do people know what the venereal diseases are? 27

      • II. What names are used for the venereal diseases? 33

      • III. Knowledge of how the venereal diseases are spread. 36

      • IV. Knowledge of the symptoms of the venereal diseases. 40

      • V. Knowledge of what the results of the venereal diseases may be 42

      • VI. Knowledge of what people should do if they have V.D 46

    • SECTION FIVE. SUGGESTIONS FOR FURTHER MEASURES TO DEAL WITH THE PROBLEM OF VENEREAL DISEASES 48

      • I. Points on which fuller information about V.D. is desired. 48

      • II. Suggestions for improvement in facilities for treatment of V.D. 51

      • III. Suggestions for methods, other than publicity, which might be employed to reduce the incidence of V.D 53

    • APPENDIX A.

      • I. THE DIPHTHERIA IMMUNISATION CAMPAIGN 56

        • Did people remember points stressed in the publicity?

        • What points from the publicity were remembered?

        • Publicity media from which information was obtained.

      • II. THE COUGHS AND SNEEZES CAMPAIGN 59

        • Did people remember points stressed in the publicity?

        • What points from the publicity were remembered?

        • Publicity media from which information was obtained.

    • APPENDIX B The Recording Schedule 65

    • APPENDIX C The Sample 69

    • APPENDIX D. Reproductions of four V.D. Posters 73

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