26
SECTION 4
.
Reasons for not listening to the kitchen Front Broadcast on the Day of Interview.
Question 7 “Can you say why you did not listen in to the 8.15 food. talk?” was asked of 148 housewives who although listening between 8.0 and 8.30 a.m. did not listen to the Kitchen Front Programme. There were 134 answers, the greater proportion of which (54%) were such answers as “Too busy”, “busy” and the like.
These answers have been broken down by “Class”, “Age”, “Without and with Children” and by “Fuel” but the results do not appear to be significant. (Tables 1, 2, 3 and 4).
Those who answered this question by saying that the “Time was inconvenient” were asked a further question to ascertain if it would be more or less convenient if the talk followed immediately after the news. This number was only 16 so that analysis of this result would serve no useful purpose. However this question was asked by many interviewers of other groups and these results, together with other relevant material are included in the Supplement on Time to this Section.
TABLE 1.
Breakdown by Social Class.
|
|
A
|
B
|
C
|
D
|
Total
|
|
No.
|
%
|
No.
|
%
|
No.
|
%
|
No.
|
%
|
No.
|
%
|
|
Busy
|
13
|
68.5
|
12
|
54.5
|
34
|
52.5
|
13
|
46.5
|
72
|
53.7
|
|
Have to go out
|
-
|
-
|
-
|
-
|
1
|
1.5
|
1
|
3.6
|
2
|
1.5
|
|
Switched off. Some to avoid Programme Parade.
|
1
|
5.3
|
2
|
9.1
|
4
|
6.1
|
2
|
7.1
|
9
|
6.7
|
|
Not interested
|
1
|
5.3
|
1
|
4.5
|
8
|
12.3
|
3
|
10.7
|
13
|
9.7
|
|
Time inconvenient
|
2
|
10.5
|
4
|
18.2
|
7
|
10.8
|
3
|
10.7
|
16
|
11.9
|
|
Miscellaneous Reasons
|
2
|
10.5
|
3
|
13.6
|
11
|
16.9
|
6
|
21.5
|
22
|
16.4
|
|
Total
|
19
|
|
22
|
|
65
|
|
28
|
|
134
|
|
TABLE 2.
“Can you say why you didn't listen to the 8.15 food talk?”
Breakdown by Age.
|
|
Under 35
|
35 -50
|
50 and Over
|
Total
|
|
No.
|
%
|
No.
|
%
|
No.
|
%
|
No.
|
%
|
|
Busy
|
24
|
63.2
|
25
|
45.5
|
22
|
56.5
|
71
|
53.8
|
|
Have to go out
|
-
|
-
|
1
|
1.8
|
1
|
2.6
|
2
|
1.5
|
|
Switched off. Some to avoid Programme Parade
|
3
|
7.8
|
4
|
7.3
|
2
|
5.1
|
9
|
6.8
|
|
Not interested
|
3
|
7.8
|
7
|
12.7
|
3
|
7.7
|
13
|
9.9
|
|
Time inconvenient
|
2
|
5.3
|
6
|
10.9
|
7
|
17.9
|
15
|
11.4
|
|
Miscellaneous Reason
|
6
|
15.8
|
12
|
21.8
|
4
|
10.2
|
22
|
16.7
|
|
Total
|
38
|
|
55
|
|
39
|
|
132
|
|
TABLE 3.
“Can you say why you didn't listen to the 8.15 food talk?”
Breakdown With or Without Children.
|
|
Without Children
|
With Children
|
Total
|
|
No.
|
%
|
No.
|
%
|
No.
|
%
|
|
Busy
|
40
|
51.9
|
33
|
57.9
|
73
|
54.5
|
|
Have to go out
|
1
|
1.3
|
1
|
2.0
|
2
|
1.5
|
|
Switched off. Some to avoid Programme Parade.
|
6
|
7.8
|
3
|
5.3
|
9
|
6.7
|
|
Not interested
|
8
|
10.4
|
4
|
7.0
|
12
|
9.0
|
|
Time inconvenient
|
10
|
13.0
|
6
|
10.3
|
16
|
11.9
|
|
Miscellaneous Reasons
|
12
|
15.6
|
10
|
17.5
|
22
|
16.4
|
|
Total
|
77
|
|
57
|
|
134
|
|
TABLE 4.
“Can you say why you didn't listen to the 8.15 food talk?”
Breakdown by Fuel
|
|
Electricity
|
Gas
|
Oil
|
Slow Combustion
|
Coal or Coke
|
More than 1 sort of fuel
|
Total
|
|
No.
|
%
|
No.
|
%
|
No.
|
%
|
No.
|
%
|
No.
|
%
|
No.
|
%
|
No.
|
%
|
|
Busy
|
6
|
46.2
|
49
|
56.3
|
-
|
-
|
-
|
-
|
-
|
-
|
11
|
50.0
|
66
|
52.1
|
|
Have to go out
|
-
|
-
|
1
|
1.1
|
-
|
-
|
-
|
-
|
-
|
-
|
1
|
4.5
|
2
|
1.6
|
|
Switched off. Some to avoid Programme Parade.
|
1
|
7.7
|
5
|
5.8
|
-
|
-
|
-
|
-
|
-
|
-
|
3
|
13.6
|
9
|
7.1
|
|
Not interested
|
3
|
23.1
|
6
|
6.9
|
-
|
-
|
-
|
-
|
2
|
-
|
2
|
9.1
|
13
|
10.2
|
|
Time inconvenient
|
1
|
7.7
|
11
|
12.6
|
-
|
-
|
-
|
-
|
1
|
-
|
3
|
13.6
|
16
|
12.6
|
|
Miscellaneous Reasons
|
2
|
15.4
|
15
|
17.2
|
-
|
-
|
1
|
-
|
1
|
-
|
2
|
9.1
|
21
|
16.5
|
|
Total
|
13
|
|
87
|
|
-
|
-
|
1
|
-
|
4
|
-
|
22
|
|
127
|
|
27
28
29
30
31
32
33
SECTION 4.
Supplement on Time.
Question 8 “Would it be more convenient for you or less convenient if the Kitchen Front followed immediately after the news”, was asked of 159 listeners who answered “No” to Question 3,“Did you hear the Kitchen Front Programme this morning”, and 333 housewives who did not listen in on the morning of the interview. In the first case this includes the whole group and in the second case, although the number is a small proportion of the total it will be seen that the class proportions are similar to those of the whole sample.
The proportions of the answers in the three categories “More Convenient” “No Difference” and “Less Convenient” were; No’ s to Question I 28.3% 70.0% and 1.7% and No’s to Question 3 15.9%, 75.7% and 8.4% respectively. (On weighted totals in each case).
These results are further analysed by Class, Age, Without and With Children, by Family Size, Fuel and Region, in the following tables. (Tables 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12) Although it should be noted here also that these breakdowns give in many cases results of little significance.
TABLE 1.
No’s to Question 3.
“Would it be more convenient for you or less convenient if Kitchen Front followed immediately after the News?”
Breakdown by Class.
|
Class
|
More Convenient
|
%
|
No Difference
|
%
|
Less Convenient
|
%
|
Total
|
|
A
|
6
|
22.2
|
19
|
70.4
|
2
|
7.4
|
27
|
|
B
|
4
|
19.1
|
15
|
71.4
|
2
|
9.5
|
21
|
|
C
|
14
|
18.4
|
56
|
73.7
|
6
|
7.9
|
76
|
|
D
|
3
|
8.6
|
29
|
82.8
|
3
|
8.6
|
35
|
|
Total
|
27
|
|
119
|
|
13
|
|
159
|
|
Weighted Total
|
76
|
15.9
|
363
|
75.7
|
40
|
8.4
|
479
|
TABLE 2.
No’s to Question 1.
“Would it be more convenient for you or less convenient if Kitchen Front followed immediately after the News?”
Breakdown by Class.
|
Class
|
More Convenient
|
%
|
No Difference
|
%
|
Less Convenient
|
%
|
Total
|
|
A
|
10
|
17.6
|
46
|
80.6
|
1
|
1.8
|
57
|
|
B
|
14
|
28.0
|
36
|
72.0
|
-
|
-
|
50
|
|
C
|
43
|
34.4
|
79
|
63.1
|
3
|
2.4
|
125
|
|
D
|
24
|
24.3
|
73
|
73.7
|
2
|
2.0
|
99
|
|
Total
|
91
|
|
234
|
|
6
|
|
331
|
|
Weighted Total
|
291
|
28.3
|
719
|
70.0
|
18
|
1.7
|
1,028
|
TABLE 3.
No’s to Question 3.
“Would it be more convenient for you or less convenient if Kitchen Front followed immediately after the News?”
Breakdown by Age.
|
Age
|
More Convenient
|
%
|
No difference
|
%
|
Less Convenient
|
%
|
Total
|
|
Under 35
|
10
|
25.0
|
24
|
60.0
|
6
|
15.0
|
40
|
|
35 - 50
|
9
|
15.3
|
46
|
77.9
|
4
|
6.8
|
59
|
|
Over 50
|
8
|
17.4
|
36
|
78.3
|
2
|
4.3
|
46
|
|
Total
|
27
|
18.6
|
106
|
73.1
|
12
|
8.3
|
145
|
TABLE 4.
No’s to Question 1.
“Would it be more convenient for you or less convenient if Kitchen Front followed immediately after the News?”
Breakdown by Age.
|
Age
|
More Convenient
|
%
|
No difference
|
%
|
Less Convenient
|
%
|
Total
|
|
Under 35
|
33
|
34.8
|
60
|
63.1
|
2
|
2.1
|
95
|
|
35 - 50
|
43
|
33.9
|
84
|
66.1
|
-
|
-
|
127
|
|
Over 50
|
11
|
11.7
|
78
|
84.0
|
4
|
4.3
|
93
|
|
Total
|
87
|
27.6
|
222
|
70.5
|
6
|
1.9
|
315
|
TABLE 5.
No’s to Question 3.
“Would it be more convenient for you or less convenient if Kitchen Front followed immediately after the News?”
Breakdown by Children.
|
|
More Convenient
|
%
|
No difference
|
%
|
Less Convenient
|
%
|
Total
|
|
Without Children
|
14
|
14.4
|
74
|
76.3
|
9
|
9.3
|
97
|
|
With Children
|
13
|
21.0
|
45
|
72.6
|
4
|
6.4
|
62
|
|
Total
|
27
|
17.0
|
119
|
74.8
|
13
|
8.2
|
159
|
TABLE 6.
No’s to Question 1.
“Would it be more convenient or less convenient if Kitchen Front followed immediately after the News?”
Breakdown by Children
|
|
More Convenient
|
%
|
No difference
|
%
|
Less Convenient
|
%
|
Total
|
|
Without Children
|
43
|
22.7
|
142
|
75.2
|
4
|
2.1
|
189
|
|
With Children
|
48
|
34.3
|
94
|
65.5
|
2
|
1.4
|
144
|
|
Total
|
91
|
27.4
|
236
|
70.8
|
6
|
1.8
|
333
|
TABLE 7.
No’s to Question 3.
“Would it be more convenient or less convenient if Kitchen Front followed immediately after the News?”
Breakdown by Number of Mouths.
|
No. of Mouths
|
More Convenient
|
%
|
No difference
|
%
|
Less Convenient
|
%
|
Total
|
|
1
|
-
|
|
1
|
100.0
|
-
|
|
1
|
|
2
|
6
|
22.3
|
20
|
74.0
|
1
|
3.7
|
27
|
|
3
|
6
|
14.7
|
30
|
73.1
|
5
|
12.2
|
41
|
|
4
|
5
|
10.9
|
35
|
76.0
|
6
|
13.1
|
46
|
|
5
|
5
|
21.8
|
17
|
73.7
|
1
|
4.5
|
23
|
|
6
|
2
|
20.0
|
8
|
8.0
|
-
|
|
10
|
|
7 and over
|
2
|
2.2
|
7
|
77.8
|
-
|
|
9
|
|
Total
|
26
|
16.6
|
118
|
75.0
|
13
|
8.3
|
157
|
TABLE 8.
No’s to Question I.
“Would it be more convenient or less convenient if Kitchen Front followed immediately after the News?”
Breakdown by number of Mouths.
|
No. of Mouths
|
More Convenient
|
%
|
No Difference
|
%
|
Less Convenient
|
%
|
Total
|
|
2
|
21
|
35.6
|
38
|
64.4
|
-
|
-
|
59
|
|
3
|
20
|
24.1
|
61
|
74.6
|
2
|
2.4
|
83
|
|
4
|
17
|
21.1
|
61
|
75.4
|
3
|
3.5
|
81
|
|
5
|
11
|
26.7
|
30
|
73.3
|
-
|
-
|
41
|
|
6
|
9
|
34.6
|
16
|
61.6
|
1
|
3.8
|
26
|
|
7 and over
|
8
|
23.5
|
26
|
76.5
|
-
|
-
|
34
|
|
Total
|
86
|
27.6
|
232
|
71.6
|
6
|
1.8
|
324
|
TABLE 9
No’s to Question 3.
“Would it be more convenient or less convenient if Kitchen Front followed immediately after the News?”
Breakdown by Fuel.
|
Fuel
|
More Convenient
|
%
|
No Difference
|
%
|
Loss Convenient
|
%
|
Total
|
|
Electricity
|
5
|
33.3
|
10
|
66.7
|
-
|
-
|
15
|
|
Gas
|
11
|
15.3
|
54
|
75.0
|
7
|
9.7
|
72
|
|
Oil
|
-
|
-
|
1
|
100.0
|
-
|
-
|
1
|
|
Slow Combustion Fuel
|
-
|
-
|
-
|
-
|
-
|
-
|
-
|
|
Coal or Coke
|
-
|
-
|
11
|
84.6
|
2
|
15.4
|
13
|
|
More than one sort of fuel
|
11
|
19.0
|
43
|
74.1
|
4
|
6.9
|
58
|
|
Total
|
27
|
17.0
|
119
|
74.5
|
13
|
8.5
|
159
|
TABLE 10.
No’s to Question 1.
“Would it be more convenient or less convenient if Kitchen Front followed immediately after the news?”.
Breakdown by fuel.
|
Fuel
|
More Convenient
|
%
|
No Difference
|
%
|
Less Convenient
|
%
|
Total
|
|
Electricity
|
15
|
32.0
|
32
|
38.0
|
-
|
-
|
47
|
|
Gas
|
42
|
34.4
|
78
|
64.0
|
2
|
1.6
|
122
|
|
Oil
|
3
|
100.0
|
-
|
|
-
|
-
|
3
|
|
Slow combustion fuel
|
1
|
33.3
|
2
|
66.7
|
-
|
-
|
3
|
|
Coal or Coke
|
2
|
8.0
|
23
|
92.0
|
-
|
-
|
25
|
|
More than one sort of fuel
|
28
|
21.7
|
97
|
75.2
|
4
|
3.1
|
129
|
|
Total
|
91
|
27.7
|
232
|
70.5
|
6
|
1.8
|
329
|
TABLE 11.
No’ s to Question 3.
“Would it be more convenient or less convenient if Kitchen Front followed immediately after the News?”
Breakdown by Region.
|
|
More Convenient
|
%
|
No Difference
|
%
|
Less Convenient
|
%
|
Total
|
|
Scotland
|
Urban
|
3
|
10.3
|
25
|
86.3
|
1
|
3.4
|
29
|
|
Rural
|
1
|
50.0
|
1
|
50.0
|
-
|
-
|
2
|
|
S. Wales
|
Urban
|
-
|
-
|
3
|
100.0
|
-
|
-
|
3
|
|
Rural
|
-
|
-
|
1
|
100.0
|
-
|
-
|
1
|
|
East
|
Urban
|
4
|
40.0
|
4
|
40.0
|
2
|
2.0
|
10
|
|
Rural
|
1
|
20.0
|
4
|
80.0
|
-
|
-
|
5
|
|
Midland
|
Urban
|
6
|
27.4
|
14
|
62.5
|
2
|
9.1
|
22
|
|
Rural
|
-
|
-
|
-
|
-
|
-
|
-
|
-
|
|
N. Midland
|
Urban
|
2
|
40.0
|
3
|
60.0
|
-
|
-
|
5
|
|
Rural
|
2
|
40.0
|
3
|
60.0
|
-
|
-
|
5
|
|
N. East
|
Urban
|
-
|
-
|
5
|
50.0
|
5
|
50.0
|
10
|
|
Rural
|
-
|
-
|
1
|
100.0
|
-
|
-
|
1
|
|
N. West
|
Urban
|
2
|
28.6
|
3
|
42.8
|
2
|
28.6
|
7
|
|
Rural
|
1
|
33.3
|
2
|
66.7
|
-
|
-
|
3
|
|
S.E. and London
|
Urban
|
4
|
8.9
|
41
|
91.1
|
-
|
-
|
45
|
|
Rural
|
-
|
-
|
2
|
100.0
|
-
|
-
|
2
|
|
South
|
Urban
|
-
|
-
|
-
|
-
|
-
|
-
|
-
|
|
Rural
|
-
|
-
|
1
|
100.0
|
-
|
-
|
1
|
|
S. West
|
Urban
|
-
|
-
|
4
|
80.0
|
1
|
20.0
|
5
|
|
Rural
|
-
|
-
|
2
|
100.0
|
-
|
-
|
2
|
|
Total
|
26
|
16.5
|
119
|
75.3
|
13
|
8.2
|
158
|
TABLE 12.
No’s to Question 1. Regional Breakdown.
|
Region
|
More Convenient
|
%
|
No Difference
|
%
|
Less Convenient
|
%
|
Total
|
|
Scotland
|
Urban
|
4
|
56.7
|
2
|
33.3
|
-
|
-
|
6
|
|
|
Rural
|
-
|
-
|
-
|
-
|
-
|
-
|
-
|
|
South Wales
|
Urban
|
-
|
-
|
-
|
|
-
|
-
|
-
|
|
|
Rural
|
-
|
-
|
-
|
|
-
|
-
|
-
|
|
East
|
Urban
|
12
|
24.0
|
37
|
74.0
|
1
|
2.0
|
50
|
|
|
Rural
|
7
|
31.7
|
15
|
68.3
|
-
|
-
|
22
|
|
Midland
|
Urban
|
20
|
22.4
|
66
|
74.2
|
3
|
3.4
|
89
|
|
|
Rural
|
3
|
17.7
|
14
|
82.3
|
-
|
-
|
17
|
|
N. Midland
|
Urban
|
14
|
56.0
|
11
|
44.0
|
-
|
-
|
25
|
|
|
Rural
|
3
|
27.6
|
8
|
72.5
|
-
|
-
|
11
|
|
N. East
|
Urban
|
1
|
-
|
-
|
-
|
-
|
-
|
1
|
|
|
Rural
|
-
|
-
|
-
|
-
|
-
|
-
|
-
|
|
N. West
|
Urban
|
2
|
-
|
-
|
-
|
-
|
-
|
2
|
|
|
Rural
|
-
|
-
|
-
|
-
|
-
|
-
|
-
|
|
S.E. and London
|
Urban
|
4
|
7.9
|
45
|
88.2
|
2
|
3.9
|
51
|
|
|
Rural
|
-
|
-
|
-
|
-
|
-
|
-
|
-
|
|
South
|
Urban
|
-
|
-
|
-
|
-
|
-
|
-
|
-
|
|
|
Rural
|
4
|
66.6
|
2
|
33.3
|
-
|
-
|
6
|
|
South West
|
Urban
|
11
|
28.9
|
27
|
71.1
|
-
|
-
|
38
|
|
|
Rural
|
-
|
-
|
6
|
|
-
|
-
|
6
|
|
Total
|
85
|
27.4
|
234
|
70.7
|
6
|
1.8
|
321
|
Suggestions made by housewives about times.
Some further light was thrown on preferences for time by the comments made by housewives at the interview. There were 697 comments about time and there is reason to believe that this sample is fairly representative.
There are three times for which a large number of preferences are expressed, 9 a.m. - “After the European News”, 1 p.m, “After the 1 o’clock News” and 6 p.m. “After the News”, these being mentioned 112 times or 16.1%, 166 times or 23.8% and 99 times or 14.2% respectively.
Further analyse of these preferences are given in, Tables 13, 14 and 15, by Class, Urban and Rural and Region.
TABLE 13+.
Suggested Times
.
|
|
CLASS
|
|
|
A
|
B
|
C
|
D
|
Total
|
|
|
%
|
|
%
|
|
%
|
|
%
|
|
%
|
|
Before 8 a.m.
|
1
|
0.7
|
4
|
2.7
|
4
|
1.5
|
4
|
3.1
|
13
|
1.9
|
|
8.30 - 9
|
2
|
1.3
|
3
|
2.0
|
3
|
1.1
|
1
|
0.8
|
9
|
1.3
|
|
Later in morning
|
2
|
1.3
|
5
|
3.4
|
5
|
1.9
|
6
|
4.6
|
18
|
2.6
|
|
9 - After European News.
|
23
|
15.0
|
25
|
6.9
|
38
|
14.3
|
26
|
20.0
|
112
|
16.1
|
|
10 -
|
10
|
6.6
|
8
|
5.4
|
20
|
7.5
|
8
|
6.2
|
46
|
6.6
|
|
11 -
|
9
|
5.9
|
4
|
2.7
|
4
|
1.5
|
7
|
5.4
|
24
|
3.4
|
|
12 -
|
1
|
0.7
|
1
|
0.7
|
4
|
1.5
|
3
|
2.3
|
9
|
1.3
|
|
1 - After News
|
36
|
23.5
|
6
|
24.3
|
79
|
29.8
|
15
|
11.5
|
166
|
23.8
|
|
2 -
|
2
|
1.3
|
3
|
2.0
|
5
|
1.9
|
4
|
3.1
|
14
|
2.0
|
|
3 -
|
-
|
-
|
1
|
0.7
|
-
|
-
|
4
|
3.1
|
5
|
0.7
|
|
4 -
|
5
|
3.2
|
-
|
-
|
3
|
1.1
|
1
|
0.8
|
9
|
1.3
|
|
Afternoon “Teatime”
|
5
|
3.2
|
6
|
4.1
|
9
|
3.4
|
5
|
3.8
|
25
|
3.6
|
|
5 -
|
6
|
3.9
|
5
|
3.4
|
7
|
2.6
|
1
|
0.8
|
19
|
2.7
|
|
6 - After News
|
21
|
13.7
|
21
|
14.2
|
42
|
15.8
|
15
|
11.5
|
99
|
14.2
|
|
Evening
|
11
|
7.2
|
12
|
8.1
|
11
|
4.1
|
13
|
10.0
|
47
|
6.7
|
|
7 -
|
2
|
1.3
|
2
|
1.3
|
3
|
1.1
|
3
|
2.3
|
10
|
1.4
|
|
8 -
|
3
|
2.0
|
1
|
0.7
|
2
|
0.7
|
2
|
1.5
|
8
|
1.2
|
|
9 -
|
1
|
0.7
|
2
|
1.3
|
1
|
0.4
|
2
|
1.5
|
6
|
0.9
|
|
Another time (Unspecified)
|
13
|
8.5
|
9
|
6.1
|
26
|
9.8
|
10
|
7.7
|
58
|
8.3
|
|
Total
|
153
|
100
|
148
|
100
|
266
|
100
|
130
|
100
|
697
|
100
|
TABLE 14.+
|
|
URBAN
|
RURAL
|
TOTAL
|
|
|
%
|
|
%
|
|
%
|
|
Before 8 a.m.
|
11
|
1.9
|
2
|
1.6
|
13
|
1.9
|
|
8.30 - 9
|
8
|
1.4
|
1
|
0.8
|
9
|
1.3
|
|
Later in Morning
|
14
|
2.4
|
4
|
3.2
|
18
|
2.6
|
|
9 - After European News
|
98
|
17.3
|
14
|
11.2
|
112
|
16.1
|
|
10 -
|
40
|
7.0
|
6
|
4.8
|
46
|
6.6
|
|
11 -
|
21
|
3.7
|
3
|
2.4
|
24
|
3.4
|
|
12 -
|
6
|
1.0
|
3
|
2.4
|
9
|
1.3
|
|
1 - After News
|
127
|
22.2
|
39
|
31.2
|
166
|
23.8
|
|
2 -
|
13
|
2.3
|
1
|
0.8
|
14
|
2.0
|
|
3 -
|
4
|
0.7
|
1
|
0.8
|
5
|
0.7
|
|
4 -
|
8
|
1.4
|
1
|
0.8
|
9
|
1.3
|
|
Afternoon “Teatime”
|
19
|
3.3
|
6
|
4.8
|
25
|
3.6
|
|
5 -
|
18
|
3.1
|
1
|
0.8
|
19
|
2.7
|
|
6 - After News
|
76
|
13.3
|
23
|
18.4
|
99
|
14.2
|
|
Evening
|
36
|
6.3
|
11
|
8.8
|
47
|
6.7
|
|
7 -
|
10
|
1.7
|
-
|
-
|
10
|
1.4
|
|
8 -
|
8
|
1.4
|
-
|
-
|
8
|
1.2
|
|
9 -
|
5
|
0.9
|
1
|
0.8
|
6
|
0.9
|
|
Another time (Unspecified)
|
50
|
8.7
|
8
|
6.4
|
58
|
8.3
|
|
Total
|
572
|
100
|
125
|
100
|
697
|
100
|
TABLE 15.+
|
|
Scot land
|
North West
|
North East
|
North Mid-land
|
Mid-land
|
East
|
South Wales
|
South West
|
S.E. & London
|
Sth.
|
Total %
|
|
Before 8 a.m.
|
1
|
1
|
1
|
2
|
3
|
1
|
1
|
1
|
2
|
-
|
13
|
1.9
|
|
8.30 - 9
|
2
|
-
|
1
|
-
|
1
|
1
|
3
|
1
|
-
|
-
|
9
|
1.3
|
|
Later in Morning
|
1
|
1
|
1
|
5
|
2
|
1
|
2
|
1
|
5
|
-
|
18
|
2.6
|
|
9 - After European News
|
6
|
19
|
12
|
8
|
21
|
11
|
9
|
12
|
12
|
2
|
112
|
16.1
|
|
10 -
|
6
|
6
|
1
|
5
|
7
|
3
|
3
|
3
|
10
|
2
|
46
|
6.6
|
|
11 -
|
-
|
1
|
2
|
2
|
6
|
2
|
3
|
3
|
4
|
1
|
24
|
3.4
|
|
12 -
|
-
|
-
|
1
|
1
|
1
|
2
|
2
|
-
|
2
|
-
|
24
|
3.4
|
|
1 - After News
|
2
|
28
|
32
|
16
|
19
|
6
|
2
|
20
|
41
|
-
|
166
|
23.8
|
|
2 -
|
5
|
-
|
1
|
-
|
3
|
2
|
-
|
2
|
1
|
-
|
14
|
2.0
|
|
3 -
|
-
|
3
|
-
|
-
|
-
|
1
|
-
|
1
|
-
|
-
|
5
|
0.7
|
|
4 -
|
-
|
3
|
-
|
1
|
1
|
1
|
-
|
-
|
2
|
1
|
9
|
1.3
|
|
Afternoon “Teatime”
|
2
|
3
|
-
|
3
|
4
|
2
|
2
|
4
|
5
|
-
|
25
|
3.6
|
|
5 -
|
2
|
8
|
-
|
-
|
-
|
3
|
-
|
-
|
3
|
3
|
19
|
2.7
|
|
6 - After News
|
2
|
4
|
9
|
11
|
29
|
2
|
-
|
22
|
19
|
1
|
99
|
14.2
|
|
Evening
|
8
|
13
|
2
|
6
|
6
|
5
|
1
|
2
|
4
|
-
|
47
|
6.7
|
|
7 -
|
1
|
5
|
1
|
-
|
1
|
1
|
-
|
-
|
1
|
-
|
10
|
1.4
|
|
8 -
|
1
|
3
|
-
|
-
|
4
|
-
|
-
|
-
|
-
|
-
|
8
|
1.2
|
|
9 -
|
1
|
-
|
-
|
4
|
1
|
-
|
-
|
-
|
-
|
-
|
6
|
0.9
|
|
Another time (Unspecified)
|
2
|
1
|
5
|
12
|
12
|
2
|
5
|
11
|
8
|
-
|
58
|
8.3
|
|
Total
|
42
|
99
|
68
|
76
|
121
|
46
|
33
|
83
|
119
|
10
|
697
|
100
|
Note
: One interviewer recorded that in the north west 23 persons, in London 17, and in the south 2 persons all stated that they would prefer the Kitchen Front Programme before 1 o'clock. There are reasons for believing that these remarks were the result of prompting by the interviewer and in consequence they have been omitted from the above tables.
