A History of the Ministry of Information, 1939-46
Page
I. Introduction 1
Summary and Conclusions 2
II. The Impact of publicity 5
(1) The proportions remembering publicity 5
(2) The media through which publicity was noticed 7
(3) Newspaper publicity 10
(4) Posters 12
(5) “Keep death off the road” 14
III. Newspaper advertisements 16
(1) The number of advertisements remembered 16
(2) Comparison of individual advertisements 18
(3) Opinion about the old and the new series 24
IV. Some other aspects of the campaign 26
(1) The Road Safety film 26
(2) Kerb Drill 27
(3) The Highway Code 28
V. Attitudes to Road Safety 30
VI. Some observations of behaviour on the roads 35
Appendices:
1 The Questionnaire 37
2 The Samples 39
3 An experiment with advertisements 41
4 Attitudes to the Government’s handling of the Road Safety problem. 43
We use cookies to track usage and preferences.
