Questions about newspaper reading and cinema going were asked in an inquiry made in June 1943, and the results for the sample as a whole are compared with those of the present inquiry. In the analysis, only the results obtained in the present inquiry are given.
Did you see a morning newspaper yesterday?
*
Which one?
Whole Sample
June 1943
Oct. 1946
%
%
Daily Express
19
22
Daily Herald
13
13
Daily Mail
9
11
Daily Mirror
12
16
News Chronicle
8
9
Daily Graphic (Sketch)
4
4
Telegraph
6
7
The Times
2
3
Daily Worker
1
1
Provincial or local paper
15
16
None seen
27
21
SAMPLE:
5,639
3,137
* In interviews made on a Monday the informant was asked about the previous Saturday.
Analysis by Sex
Men
Women
%
%
Daily Express
25
19
Daily Herald
19
99
Daily Mail
12
11
Daily Mirror
16
16
News Chronicle
13
7
Daily Graphic (Sketch)
3
4
Daily Telegraph
7
7
The Times
3
2
Daily Worker
1
-
Provincial or local paper
19
14
None seen
13
27
SAMPLE:
1,316
1,816
(5 not classified by sex)
Analysis by Age
16-19
20-29
30-39
40-49
50-59
60 & over
%
%
%
%
%
%
Daily Express
14
22
23
25
24
15
Daily Herald
8
15
13
14
12
11
Daily Mail
11
8
11
10
15
14
Daily Mirror
18
22
20
16
12
10
News Chronicle
4
10
8
10
11
9
Daily Graphic (Sketch)
3
3
3
3
3
5
Daily Telegraph
3
6
6
7
8
11
The Times
3
1
2
3
3
3
Daily Worker
2
1
1
-
-
-
Provincial or local paper
9
13
16
16
18
15
None seen
40
20
18
20
27
25
SAMPLE:
116
537
692
685
508
596
(3 not classified by age)
Analysis by Economic Group
Lower
Middle
Higher
%
%
%
Daily Express
15
23
26
Daily Herald
11
16
11
Daily Mail
9
10
15
Daily Mirror
13
19
15
News Chronicle
7
10
11
Daily Graphic (Sketch)
3
3
4
Daily Telegraph
4
3
16
The Times
1
-
7
Daily worker
1
1
1
Provincial or local paper
15
14
19
None seen
32
21
11
SAMPLE:
779
1,352
946
(60 not classified by economic group)
Analysis by Education
Elementary only
Some Higher
%
%
Daily Express
20
26
Daily Herald
15
7
Daily Mail
10
17
Daily Mirror
17
13
News Chronicle
9
10
Daily Graphic (Sketch)
3
6
Daily Telegraph
3
22
The Times
-
11
Daily Worker
1
1
Provincial or local paper
16
16
None seen
24
10
SAMPLE:
2,414
689
(34 not classified by Education)
Analysis by OCCUPATION
Factory Operations
Other manual workers
Clerical & distributive
Professional & Managerial
Housewives
Retired & Unoccupied
%
%
%
%
%
%
Daily Express
22
21
30
28
20
14
Daily Herald
22
16
11
9
9
16
Daily Mail
9
11
16
19
10
10
Daily Mirror
18
18
13
11
17
11
News Chronicle
10
14
12
10
7
5
Daily Graphic
2
3
4
4
3
4
Daily Telegraph
2
4
10
27
6
10
The Times
-
2
2
14
2
5
Daily Worker
1
1
1
1
-
1
Provincial or local paper
19
15
16
18
15
18
None seen
18
20
18
5
24
25
SAMPLE:
347
697
330
187
1,296
277
(4 not classified by Occupation)
How often (on the average) do you go to the cinema at this time of year?
