Introduction

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INTRODUCTION

This survey was made in the last quarter of 1946 when the first stage of the information campaign designed to give people the facts about exports had been completed. Since no survey of public knowledge of the export situation had been made before the campaign started it was not possible to measure its total effect up to the time of this study. This report is therefore limited to an examination of public knowledge of the facts about exports, of attitudes towards export policy and of awareness of the publicity given out by the various media used in the first stage of the campaign.

In reading the report it should be borne in mind that the February fuel crisis and the second stage of the information campaign are new factors which may have affected public attitudes towards export policy.

A summary account of the findings on which this report is based was given to the Board of Trade and the Central Office of Information in January 1947.

CONTENTS

Page

SUMMARY AND CONCLUSIONS 1
I. HOW MUCH DO PEOPLE KNOW ABOUT EXPORT? 4
- Why do we export? 4
- How much is exported? 6
- How much should we export? 7
- What goods are exported? 9
- To what countries do we export? 11
- What do we get in exchange for exports? 12
- Summary Section I 15
II. WHAT DO PEOPLE THINK ABOUT EXPORT POLICY? 17
- What proportion of the population approved? 17
- To what extent was approval unstable? 18
- Summary Section II 19
III. THE PUBLICITY CAMPAIGN 20
- (l) The ways in which people had heard about export 21
- (2) Publicity in factories 23
- (3) Advertisements in newspapers and magazines 23
- (4) The slogan 26
- (5) Publicity and knowledge and opinion about exports 26
- Summary and Conclusions Section III 27
THE SAMPLE APPENDIX 1
THE QUESTIONNAIRE APPENDIX 2
THE ADVERTISEMENTS APPENDIX 3
NEWSPAPER READING AND CINEMA GOING. APPENDIX 4

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