NEWSPAPERS
1. Did you see a morning paper yesterday?
2. Which paper? Did you buy it yourself, did one come into the home or did you see somebody ‘s copy?
|
|
Buy
|
See Somebody’s
|
Came into house
|
|
Daily Express
|
Y
|
Y
|
Y
|
Y
|
|
Daily Herald
|
X
|
X
|
X
|
X
|
|
News Chronicle
|
0
|
0
|
0
|
0
|
|
Daily Mail
|
1
|
1
|
1
|
1
|
|
Daily Sketch
|
2
|
2
|
2
|
2
|
|
Daily Mirror
|
3
|
3
|
3
|
3
|
|
Daily Telegraph
|
4
|
4
|
4
|
4
|
|
Daily Worker
|
5
|
5
|
5
|
5
|
|
Times
|
6
|
6
|
6
|
6
|
|
Local and Provincial
|
7
|
7
|
7
|
7
|
|
Other
|
8
|
8
|
8
|
8
|
|
Which other
|
|
Those who saw morning paper
|
To those who did not see morning paper
|
|
3. Was this what you wanted?
|
Why didn’t you see a paper?
|
|
Yes
|
Y
|
Don’t read papers
|
3
|
|
Don’t mind which paper
|
X
|
Couldn’t get one wanted
|
4
|
|
Couldn’t get one wanted
|
0
|
None came into house
|
5
|
|
N.A.
|
1
|
N.A.
|
6
|
|
D.N.A
|
2
|
D.N.A.
|
7
|
42
To ALL
4. How often do you see a morning paper?
|
Every day
|
4
|
|
Most days
|
5
|
|
Some days
|
6
|
|
Don’t see papers
|
7
|
|
N.A.
|
8
|
To those who see morning papers
5. Do you usually see the same paper or different papers from day to day?
|
Usually the same
|
3
|
|
Different
|
4
|
|
N.A.
|
5
|
|
D.N.A.
|
6
|
To ALL
6. How often do you see an evening newspaper?
|
Every day
|
Y
|
Most days
|
X
|
Some days
|
0
|
Don’t
|
see
|
1
|
N.A.
|
2
|
Do you buy it yourself, see somebody’s copy or does a copy come into the house?
|
Buy
|
3
|
See somebody’s
|
4
|
Comes into house
|
5
|
N.A.
|
6
|
7. How often do you see a local weekly or bi-weekly paper?
|
Regularly
|
Y
|
Sometimes
|
X
|
Never
|
0
|
N.A.
|
1
|
Do you buy it yourself, see somebody’s copy or does a copy come into the house?
|
Buy
|
2
|
See somebody’s
|
3
|
Comes into house
|
4
|
N.A.
|
5
|
8. Did you see a newspaper last Sunday?
Which newspaper? Did you buy it yourself, see somebody’s copy, or see a copy which came into the house?
|
|
|
Buy
|
See somebody’s
|
Came into house
|
|
News of the World
|
Y
|
Y
|
Y
|
Y
|
|
People
|
X
|
X
|
X
|
X
|
|
Sunday Express
|
0
|
0
|
0
|
0
|
|
Sunday Chronicle
|
1
|
1
|
1
|
1
|
|
Sunday Dispatch
|
2
|
2
|
2
|
2
|
|
Sunday Pictorial
|
3
|
3
|
3
|
3
|
|
Sunday Graphic
|
4
|
4
|
4
|
4
|
|
Reynolds
|
5
|
5
|
5
|
5
|
|
Observer
|
6
|
6
|
6
|
6
|
|
Sunday Times
|
7
|
7
|
7
|
7
|
|
Empire News
|
8
|
8
|
8
|
8
|
|
Others
|
9
|
9
|
9
|
9
|
|
Which others
|
|
Those who saw paper last Sunday
|
Those who didn’t see paper last Sunday
|
|
9. Was this what you wanted?
|
10. Why didn’t you see a paper?
|
|
Yes
|
1
|
Don’t read papers
|
6
|
|
Don’t mind which paper
|
2
|
Couldn’t get one wanted
|
7
|
|
Couldn’t get one wanted
|
3
|
None came into house
|
8
|
|
N.A.
|
4
|
N.A.
|
9
|
|
D.N.A
|
5
|
|
|
