Family eating more, children growing up, more people in family
6
17
Sandwiches have to be made
-
12
Bread not so filling
-
4
Others
3
6
No reason given
17
15
SAMPLE
1285
517
This table is self-explanatory; the most interesting point is that half of the people who eat either more bread or more potatoes used them as a substitute for other foods.
The percentage of people who eat less potatoes is so small that a statistical analysis of the reasons for doing so is meaningless. The reasons most often mentioned are: don’t like potatoes, family gets main meal elsewhere, family smaller.
The reasons given for eating less bread are as follows.
Table 6
Reasons for eating less bread
%
Dislike National Bread
38
Members of family away
17
Eating more potatoes
13
Asked to save bread
9
Eating more of other things
5
Others
8
No reason given
10
SAMPLE (all eating less)
442
It is interesting that numerically the most important single reason for a decrease in bread consumption is the dislike for the National loaf.
This figure is not surprising if it is realised that in February, 1943, half the women in a sample of 3,000 still considered brown bread inferior to white bread.
