A History of the Ministry of Information, 1939-46

67

APPENDIX
SECRET
FOR INTERNAL CIRCULATION ONLY.

Detailed results of April Survey by the British Institute of Public Opinion

The following results of a survey made in the middle of April, 1942 have been kindly supplied to the Home Intelligence Division by the British Institute of Public Opinion. The survey was one of the routine monthly surveys of the British Institute, and was not sponsored by Home Intelligence.

1. Public Feeling about Independents at By-elections

Q. a. “Do you approve or disapprove of by-elections being contested by independent candidates?”

Approve Disapprove Don't know
% % %
Total: 48 25 27
Men 55 30 15
Women 40 20 40
Age groups:
21 - 29 43 18 39
30 - 49 49 26 25
50 and over 48 28 24
Economic groups:
Upper 67 22 11
Middle 58 24 18
Lower 43 26 31

b. If disapprove: “Do you think that by-elections should be contested at all during wartime?”

Of the 25% disapproving of independents,

29% thought by-elections should be contested.

59% thought they should not.

The remainder did not know.

Comments :

1. Altogether 55% think there should be contested by-elections in wartime. Of the remainder, over half express no opinion.

2. A similar question was asked in December 1939. Then, 28% said they would approve of by-elections.

3. The highest degree of approval is among men, and the upper income groups. The highest degree of apathy is among women, the 21-29 age-group, and the lower income groups.

4. These results suggest a decline in interest in conventional party politics and a big growth of independent political thinking along non-party lines. This entirely confirms the qualitative results of Home Intelligence in the past four months.

2. Political popularity

Q. “If anything should happen to Mr. Churchill, who would you like to succeed him as Prime Minister?”

Nov. 1941 April 1942
% %
Eden 38 37
Cripps 1 34
Bevin 7 2
Attlee 3 2
Beaverbrook 11 2
Hore Belisha 1 1
Herbert Morrison 2 1
Halifax 1 1
Shinwell 2 1
Others 10 2
No name mentioned 24 17

From our qualitative studies, it would however have been a little difficult to predict the continued popularity of Mr. Eden; his 37% of admirers have not been articulate. The possible source of error in qualitative work, resulting from the collection of spontaneously expressed opinion, is clearly shown.

Q. “Do you think that Mr. Herbert Morrison is or is not doing a good job as Home Secretary and Minister of Home Security?”

Yes No Don't know
% % %
Total: 50 20 30
Men 54 26 20
Women 46 14 40
Age groups:
21 - 29 44 19 37
30 - 49 50 20 30
50 and over 54 20 26
Economic groups:
Upper 60 26 14
Middle 54 24 22
Lower 49 18 33

It would be quite impossible to predict these results from our qualitative studies. Mr. Morrison's critics among the public have spoken louder and longer than his admirers. Two of his recent actions have been widely but quietly admired:-

  1. His warning to the “Daily Mirror”. The “Mirror” itself was far from popular, and the fact that the treatment accorded to the “capitalist press” was not very different from that of “The Daily Worker” was applauded.

  2. His conduct of the “Blatherwick-Fisher” case. Here again, his “impartiality in dealing sternly with the high-ups” was welcomed.

These figures supply a corrective to the material which has appeared in the Home Intelligence Weekly Reports.

3. Victory this year

Q. “Do you think it is possible for the Allies to defeat Germany this year?”

Yes No Don't know
% % %
Total: 41 40 19
Men 41 44 15
Women 41 35 24
Age Groups:
21 - 29 34 44 22
30 - 49 41 42 17
50 and over 44 36 20
Economic Groups:
Upper 37 50 13
Middle 41 43 16
Lower 41 38 21

Comments

1. The only marked differences in the breakdowns are the lower degrees of optimism among the lower age groups and the upper economic groups.

2. The result confirms entirely our qualitative studies.

4. The Budget

Q. “Do you think that the new budget proposals spread taxation fairly amongst all groups?”

Yes No Don't know
% % %
Total: 45 44 11
Men 42 52 6
Women 48 35 17
Age Groups:
21 - 29 42 46 12
30 - 49 45 46 9
50 and over 47 41 12
Economic Groups:
Upper 58 35 7
Middle 53 41 6
Lower 42 45 13

Comments

1. The upper income groups and women tend to think the budget fair, while the lower income groups are more critical.

2. Complaints expressed by persons interviewed fell under 3 heads:-

a. The heavy taxes on drink

b. The heavy taxes on tobacco

c. The heavy burden on people with fixed incomes, particularly old-age pensioners.

3. These results entirely confirm our qualitative studies.

HOME INTELLIGENCE

May 28, 1942.

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