A History of the Ministry of Information, 1939-46
THE SAMPLE
The sample was designed to represent the adult civilian population, which was defined as all civilians aged fourteen or over with the exception of those still at school.
Representative quotas of men and women in different occupation groups were set for each of the twelve Civil Defence Regions, the number interviewed in each region being proportionate to its population,
A total of 5639 people was interviewed. These were distributed as shown below.
(1) Sex
(2) Age
| Men | Women | Total | |
| % | % | % | |
| 14 - 17 | 6 | 5 | 5 |
| 18 - 40 | 34 | 49 | 42 |
| 41 - 45 | 15 | 11 | 13 |
| 46 - 65 | 36 | 25 | 30 |
| Over 65 | 8 | 8 | 8 |
| No information | - | 1 | 1 |
| Sample : | 2491 | 3148 | 5639 |
The age distribution of the men is, of course, affected by the fact that large numbers in the middle age groups are in the Forces and are, therefore, excluded from the sample.
(3) Economic Group
| Wage rate of chief earner in family | % | |
| Up to £5 | Lower | 75 |
| Over £5 up to £10 | Middle | 20 |
| Over £10 | Upper | 5 |
| Sample : | 5639 | |
(4) Education
| Last School attended | % |
| Elementary | 66 |
| Secondary or Technical | 26 |
| University | 2 |
| Other Type | 2 |
| No information | 4 |
| Sample : | 5639 |
(5) Occupation
(6) Region
Towns in which Interviews were made
Scotland
Glasgow
Edinburgh
Aberdeen
Dumbarton
Renfrew
Coatbridge
Galashiels
Banff
Perth
Cupar (Fife)
North
Neweastle
Gateshead
Tynemouth
Darlington
Hartlepool
Spenny Moor
Chester-le- Street
Ashton-upon
Tyne
North West
Manchester
Liverpool
Preston
Accrington
Macclesfield
Bolton
Wigan
Salford
Rochdale
Widnes
Northwich
Bacup
Farnworth
North East
Leeds
Sheffield
Halifax
Barnsley
Hull
York
Goolc
Pontefract
North Midland
Nottingham
Leicester
Lincoln
Mansfield
Loughborough
Market Rasen
Midlands
Birmingham
Stoke-on-Trent
Wolverhampton
Dudley
Burton-on-Trent
Tamworth
Rugby
Redditch
Evesham
Wales
Cardiff
Neath
Port Talbot
Mountain Ash
Denbigh
Llandidloes
Tredegar
East Anglia
Ipswich
Peterborough
Stowmarket
Ely
Dereham
South
Reading
Southampton
Basingstoke
Alton
Aylesbury
Bicester
South West
Bristol
Exeter
Launceston
Taunton
Bideford
Devizes
Stroud
South East
Mainstone
Rochester
Uckfield
Folkestone
Ashford
Redhill
London
Wimbledon
East Ham
Fulham
Walthamstow
Tooting
Deptford
Kensington
St. Pancras