About one-third of all housewives used washable Sanitary Towels and about two-thirds used packet Sanitary Towels. There are sharp differences in these proportions in the different social groups.

The overwhelming majority of housewives use four main brands of packet Sanitary Towels. Some indications are given that considerable numbers of housewives are not using the brand which they prefer.

Some 53% of housewives get their Sanitary Towels at Drapers, 45% at Chemists, and about 12% use other retail sources. Some housewives mentioned more than one source.

The average number of Sanitary Towels used each month is 10.5. One quarter of the sample used 6.3 or less, and one quarter 11.8 or more each month. There are sharp differences between the number used each month by housewives in the different social groups.

Some 15.4% of housewives were using more Sanitary Towels each month than formerly and 8% were using fewer. The main reason for using more was the change in quality or size of Sanitary Towels.

Some 45% of housewives always kept a reserve, 34% sometimes kept a reserve, and 21% never kept a reserve of Sanitary Towels. The average size of the reserve kept by housewives at any time (i.e, excluding those who never kept a reserve) was 5.5 now and 10.7 formerly. This size reserve is much smaller than average use each month, and the decrease in the size of the reserve does not match the excess of those using more towels each month.

Some 50% of housewives using Sanitary Towels had experienced difficulties in securing supplies.