A History of the Ministry of Information, 1939-46

Section 1. The Reception of the Scheme

Housewives were asked whether they approved or disapproved of the reservation of oranges for children under 5.

Opinion seems to be almost equally divided. 46.6% approve and 48.7% disapprove. Significant differences appear in the attitudes of the different groups interviewed.

A. Social Group .

A B C D Total
Approve 58.7
(± 7.4)
49.2
(± 4.4)
46.0 43.6
(± 3.1)
46.6
Sample 177 573 1015 1015
Disapprove 37.3 45.6 49.9 51.5 48.7
Don’t know or Indifferent 4.0 5.2 4.1 4.9 4.7

It will be seen that approval is smaller than average in the lower income groups and more than average in the higher groups. The difference between the groups in the above figures though not large is statistically significant.

53

OPINION ON RESERVATION OF ORANGES FOR INFANTS .

FAMILY TYPE

Disapproved 45.9 34.2 60.0 47.4
Don’t know
Approved 47.2% 64.2 36.1% 51.7%
Adults only. Adults and Under 5 . Adults 5-18 . Adults and 0-5 & 5-18
54 36

B. Regional

Scotland S. Wales N. Midland N. West N. & N. East. Midland S.E. & London S’th S.W. E. Total
Approve 49.5
(± 5.5)
28.1
(± 6.8)
58.1
(± 7.4)
53.9
(± 5.1)
40.1
(± 4.7)
59.8
(± 5.1)
38.6
(± 4.3)
44.0
(± 2.2)
58.0
(± 6.6)
40.1
(± 7.0)
46.6
Sample 333 174 174 388 434 346 503 118 223 197 2790
Disapprove 42.7 68.5 39.6 41.5 55.9 37.0 57.5 44.0 39.4 55.4 48.7
Don’t know or Indifferent 7.8 3.4 2.3 4.6 4.1 3.2 3.9 11.9 2.6 4.5 4.7

These figures show sharp regional differences in attitude to the scheme. The differences between regions approving and disapproving are somewhat larger than the differences in attitude of the social groups.

C. Family Types

Since the scheme might be expected to appeal differently to families with or without young children the results were analysed by family type. The “over 18 only” families are the adults only families.

Families with over 18 s only Over 18s and under 5 only Over 18 and 5-18 only Over 18 and both under 5 and 5-18 Total
Approve 47.2
(± 2.7)
64.2
(± 5.5)
36.1
(± 3.5)
51.7
(± 5.5)
46.6
Sample 1409 307 757 321
Disapprove 45.9 34.2 60.0 47.4 48.7
Don’t know or Indifferent 6.9 1.6 2.9 .9 4.7

There is a sharp and interesting difference between the two groups of families which have only infants or only 5-18 . The former are much more in favour of the scheme than the later. The differences between the various family types are slightly larger than regional or social group differences.

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