A History of the Ministry of Information, 1939-46

RG 23/7 - Food Problems: A Survey of Consumers' Habits and Attitudes made for the Ministry of Food, February 1942

  1. Introduction.
  2. National Wheatmeal Bread - Summary
  3. National Wheatmeal Bread, Section 1 - The Extent to which National Wheatmeal Bread is Known.
  4. National Wheatmeal Bread, Section 2 - Buying Habits.
  5. National Wheatmeal Bread, Section 3 - The Amount of National Wheatmeal Bread Bought.
  6. National Wheatmeal Bread, Section 4 - The Extent to which National Wheatmeal Bread is Available at the Regular Baker.
  7. National Wheatmeal Bread, Section 5 - Preferences Expressed for White, Ordinary Brown or National Wheatmeal Bread.
  8. National Wheatmeal Bread, Section 6 - Incentives to Buy National Bread.
  9. National Wheatmeal Bread, Section 7 - Reasons Advanced for Ceasing to Buy National Wheatmeal Bread
  10. National Wheatmeal Bread, Section 8 - Reasons Advanced for Never Buying National Wheatmeal Bread.
  11. National Wheatmeal Bread, Section 9 - Keeping Qualities of N.W.B. Compared with Keeping Qualities of White Bread and Ordinary Brown.
  12. Milk Consumption, Section 1 - Average Consumption of Milk per Head and by Family.
  13. Milk Consumption, Section 2 - Consumption of Milk given Levels of Consumption per Head.
  14. Milk Consumption, Section 3 - National Milk.
  15. Milk Consumption, Section 4 - Adults’ Consumption of Milk.
  16. Egg Consumption
  17. Egg Consumption, Section 1 - Total Eggs from all Sources.
  18. Egg Consumption, Section 2 - The Number of Eggs Acquired per Head.
  19. Egg Consumption, Section 3 - Proportions of Eggs Bought, Produced and Given to Families.
  20. Queues, Section 1 - The Incidence of Queueing.
  21. Queues, Section 2 - For What Commodities did Housewives Queue.
  22. Queues, Section 3 - The Frequency of Queueing.
  23. Queues, Section 4 - For Which Commodities do Housewives Queue Longest.
  24. Queues, Section 5 - Opinion on Queueing.
  25. Reservation of Oranges for Infants, Section 1 - The Reception of the Scheme
  26. Reservation of Oranges for Infants, Section 2 - Reasons Advanced for Approval or Disapproval.
  27. Ministry of Food Advertising, Section 1 - The Most Suitable Means of Publicity.
  28. Ministry of Food Advertising, Section 2 - Food Demonstrations.
  29. Ministry of Food Advertising, Section 4 - “Food Facts” Newspaper Notices.
  30. Appendix 1 - The Sample
  31. Appendix - Questionnaire, Part 1
  32. The Survey

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