A History of the Ministry of Information, 1939-46

74

WARTIME SOCIAL SURVEY New Series 7

75

NATIONAL WHEATMEALBREAD, MILK AND EGGS

Have you ever tried National Wheatmeal Bread? (Do not record answer)

1. If Yes how do you distinguish it from other bread?

RIGHT.1.

WRONG.2.

DON’T KNOW .3.

If wrong or don’t know describe National Wheatmeal Bread and indicate here whether subject now recognises the bread or not.

Did not recognise at first, now recognises; .4.

Still does not recognize; .5.

To those who recognise National Wheat meal Bread.

2. Can you get National Wheatmeal Bread from your usual baker?

ALWAYS .6.

SCMETIMES .7.

NEVER.8.

DON’T KNOW .9.

3. How much National Wheatmeal Bread did you buy in the last week. (How many Ibs. in the last 7 days)

1 2 5 4 5 6 7 8 9 10 11 12 15 14 15 18 17 18 19 20

More than (20 lbs.) 21.

3a. If none bought last week

Do you ever buy it?

OCCASIONALLY 10

NEVER 11

USED TO BUY BUT GAVE IT UP 12

4. To those who have given up buying it

Why did you give it up?

5. To those who have never bought it.

Is there any reason why you have never bought it?

6. To those who buy it or have bought it.

Do you or did you have any special reason for buying it?

7. What first brought it to your notice?

8. Which do you like best?

Order of Preference Office use only
White
Ordinary Brown
National Wheatmeal

9. What do you think of it as compared with white or brown bread?

10. Do you find it keeps well or does it get stale quickly as compared with other sorts of bread?

Compared with ordinary Brown
Keeps Better .13
Gets stale more quickly .14
Same as ordinary brown .15
Don’t know .16
Compared with White
Keeps Better .17
Gets stale more quickly .18
Same as ordinary brown .19
Don’t know .20

11. How many pints of milk did you have in the last week?

At full price 21

Cheap National 22

Free National 23

12. How many fresh eggs did you have last week (family)

Number of eggs bought 24

Number of eggs produced 25

Number of eggs given 26

13. If the Ministry of Food wants to give you any information or tell you about any of its schemes what way would suit you best?

Read out this list

Advertisement in papers of mags. 27

Wireless 26

Posters 29

Others

Why does this suit you best

14. Have you been to any Wartime food demonstrations?

YES 30

NO 31

DON’T KNOW ABOUT THEM 32

15. Have you seen any of the Food Facts notices about food matters in the Papers of Magazines?

YES 33

NO 34

DON’T KNOW 35

16. Have you ever seen Ministry of Food Slides in cinemas?

YES 36

NO 37

DON’T KNOW 38

Class A 1 Age under 35 5 No. of Mouths
B 2 35-50 6 Children under 6
C 3 Over 50 7 Over 6 under 18
D 4 18 and over

Occupation of head of House

Area

Urban 8

Rural 9

Interviewer

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