Introduction.
National Wheatmeal Bread - Summary
National Wheatmeal Bread, Section 1 - The Extent to which National Wheatmeal Bread is Known.
National Wheatmeal Bread, Section 2 - Buying Habits.
National Wheatmeal Bread, Section 3 - The Amount of National Wheatmeal Bread Bought.
National Wheatmeal Bread, Section 4 - The Extent to which National Wheatmeal Bread is Available at the Regular Baker.
National Wheatmeal Bread, Section 5 - Preferences Expressed for White, Ordinary Brown or National Wheatmeal Bread.
National Wheatmeal Bread, Section 6 - Incentives to Buy National Bread.
National Wheatmeal Bread, Section 7 - Reasons Advanced for Ceasing to Buy National Wheatmeal Bread
National Wheatmeal Bread, Section 8 - Reasons Advanced for Never Buying National Wheatmeal Bread.
National Wheatmeal Bread, Section 9 - Keeping Qualities of N.W.B. Compared with Keeping Qualities of White Bread and Ordinary Brown.
Milk Consumption, Section 1 - Average Consumption of Milk per Head and by Family.
Milk Consumption, Section 2 - Consumption of Milk given Levels of Consumption per Head.
Milk Consumption, Section 3 - National Milk.
Milk Consumption, Section 4 - Adults’ Consumption of Milk.
Egg Consumption
Egg Consumption, Section 1 - Total Eggs from all Sources.
Egg Consumption, Section 2 - The Number of Eggs Acquired per Head.
Egg Consumption, Section 3 - Proportions of Eggs Bought, Produced and Given to Families.
Queues, Section 1 - The Incidence of Queueing.
Queues, Section 2 - For What Commodities did Housewives Queue.
Queues, Section 3 - The Frequency of Queueing.
Queues, Section 4 - For Which Commodities do Housewives Queue Longest.
Queues, Section 5 - Opinion on Queueing.
Reservation of Oranges for Infants, Section 1 - The Reception of the Scheme
Reservation of Oranges for Infants, Section 2 - Reasons Advanced for Approval or Disapproval.
Ministry of Food Advertising, Section 1 - The Most Suitable Means of Publicity.
Ministry of Food Advertising, Section 2 - Food Demonstrations.
Ministry of Food Advertising, Section 4 - “Food Facts” Newspaper Notices.
Appendix 1 - The Sample
Appendix - Questionnaire, Part 1
The Survey
SECTION 8. REASONS ADVANCED FOR NEVER BUYING NATIONAL BREAD
.
In Section 2 (p.6) proportions never buying N.W.B. were compared with the proportions knowing about N.W.B. In the table below his proportion is compared with the proportion which at my time had bought N.W.B.
Scotland
S. Wales
N. Mid.
N. West
N. & E.B.
Midland
S.E. & London
S’th
S.W.
East
Total
% which at any time had Bought N.W.B.
64.5
38.3
46.6
48.1
35.7
35.2
58.6
49.8
38.4
57.9
47.9
% never buying as % of those knowing about N.W.B.
19.6
22.0
30.6
34.0
48.5
35.0
14.0
32.2
17.4
21.7
28.5
The reasons advanced for never buying N.W.B. by the 56% housewives who answered the question seeking to define those reasons.
Why N.W.B was never bought
Makes own bread
16.4
Makes own bread(N.W. flour)
1.9
Hasn’t bothered with it, Not interested
13.6
Cannot get it from ordinary
11.3
baker, Hasn’t been offer it
4.9
Don’t like brown bread
12.4
Used to white, don’t want to Change
10.3
Satisfied with the brown bread bought already
10.6
Don’t fancy it
9.0
Miscellaneous
9.6
Sample 566
100%
It should be remembered that this sample totals only 28.5% of those knowing about N.W.B. or 18.8% of the whole sample.
Introduction.
National Wheatmeal Bread - Summary
National Wheatmeal Bread, Section 1 - The Extent to which National Wheatmeal Bread is Known.
National Wheatmeal Bread, Section 2 - Buying Habits.
National Wheatmeal Bread, Section 3 - The Amount of National Wheatmeal Bread Bought.
National Wheatmeal Bread, Section 4 - The Extent to which National Wheatmeal Bread is Available at the Regular Baker.
National Wheatmeal Bread, Section 5 - Preferences Expressed for White, Ordinary Brown or National Wheatmeal Bread.
National Wheatmeal Bread, Section 6 - Incentives to Buy National Bread.
National Wheatmeal Bread, Section 7 - Reasons Advanced for Ceasing to Buy National Wheatmeal Bread
National Wheatmeal Bread, Section 8 - Reasons Advanced for Never Buying National Wheatmeal Bread.
National Wheatmeal Bread, Section 9 - Keeping Qualities of N.W.B. Compared with Keeping Qualities of White Bread and Ordinary Brown.
Milk Consumption, Section 1 - Average Consumption of Milk per Head and by Family.
Milk Consumption, Section 2 - Consumption of Milk given Levels of Consumption per Head.
Milk Consumption, Section 3 - National Milk.
Milk Consumption, Section 4 - Adults’ Consumption of Milk.
Egg Consumption
Egg Consumption, Section 1 - Total Eggs from all Sources.
Egg Consumption, Section 2 - The Number of Eggs Acquired per Head.
Egg Consumption, Section 3 - Proportions of Eggs Bought, Produced and Given to Families.
Queues, Section 1 - The Incidence of Queueing.
Queues, Section 2 - For What Commodities did Housewives Queue.
Queues, Section 3 - The Frequency of Queueing.
Queues, Section 4 - For Which Commodities do Housewives Queue Longest.
Queues, Section 5 - Opinion on Queueing.
Reservation of Oranges for Infants, Section 1 - The Reception of the Scheme
Reservation of Oranges for Infants, Section 2 - Reasons Advanced for Approval or Disapproval.
Ministry of Food Advertising, Section 1 - The Most Suitable Means of Publicity.
Ministry of Food Advertising, Section 2 - Food Demonstrations.
Ministry of Food Advertising, Section 4 - “Food Facts” Newspaper Notices.
Appendix 1 - The Sample
Appendix - Questionnaire, Part 1
The Survey
