Introduction.
National Wheatmeal Bread - Summary
National Wheatmeal Bread, Section 1 - The Extent to which National Wheatmeal Bread is Known.
National Wheatmeal Bread, Section 2 - Buying Habits.
National Wheatmeal Bread, Section 3 - The Amount of National Wheatmeal Bread Bought.
National Wheatmeal Bread, Section 4 - The Extent to which National Wheatmeal Bread is Available at the Regular Baker.
National Wheatmeal Bread, Section 5 - Preferences Expressed for White, Ordinary Brown or National Wheatmeal Bread.
National Wheatmeal Bread, Section 6 - Incentives to Buy National Bread.
National Wheatmeal Bread, Section 7 - Reasons Advanced for Ceasing to Buy National Wheatmeal Bread
National Wheatmeal Bread, Section 8 - Reasons Advanced for Never Buying National Wheatmeal Bread.
National Wheatmeal Bread, Section 9 - Keeping Qualities of N.W.B. Compared with Keeping Qualities of White Bread and Ordinary Brown.
Milk Consumption, Section 1 - Average Consumption of Milk per Head and by Family.
Milk Consumption, Section 2 - Consumption of Milk given Levels of Consumption per Head.
Milk Consumption, Section 3 - National Milk.
Milk Consumption, Section 4 - Adults’ Consumption of Milk.
Egg Consumption
Egg Consumption, Section 1 - Total Eggs from all Sources.
Egg Consumption, Section 2 - The Number of Eggs Acquired per Head.
Egg Consumption, Section 3 - Proportions of Eggs Bought, Produced and Given to Families.
Queues, Section 1 - The Incidence of Queueing.
Queues, Section 2 - For What Commodities did Housewives Queue.
Queues, Section 3 - The Frequency of Queueing.
Queues, Section 4 - For Which Commodities do Housewives Queue Longest.
Queues, Section 5 - Opinion on Queueing.
Reservation of Oranges for Infants, Section 1 - The Reception of the Scheme
Reservation of Oranges for Infants, Section 2 - Reasons Advanced for Approval or Disapproval.
Ministry of Food Advertising, Section 1 - The Most Suitable Means of Publicity.
Ministry of Food Advertising, Section 2 - Food Demonstrations.
Ministry of Food Advertising, Section 4 - “Food Facts” Newspaper Notices.
Appendix 1 - The Sample
Appendix - Questionnaire, Part 1
The Survey
SECTION 3. NATIONAL MIIK
.
Of the whole sample, 677 families have children under 5. This number amounting to 22.6% of the whole sample were eligible for National Milk to the extent of 1 pint a day for every child under 5 years of age. The figures quoted below show that three-quarters of the families eligible for National Milk are taking 100% of their entitlement.
A. Regional Analysis
.
Total calls
668
100%
Taking 100%
519
78%
Taking none
112
16.8%
Others
37
5.2%
% of Entitlement.
Scotland
S. Wales
N. Midland
N.W.
N. & N.E.
Midland
S.E. & London
S’th
S.W.
East
Total
Up to 25%
1
2
3
25-50%
3
1
1
3
3
2
4
3
2
3
25
50-75%
1
1
1
1
1
1
6
75-99%
1
1
1
3
& 100%
73
31
56
56
63
39
92
37
32
40
519
None
14
4
4
28
21
14
10
8
5
4
112
31
21.
B. Social Analysis
.
The proportions in C and D social groups taking all of their National Milk entitlement is higher than those proportions in A and B groups. The section of the A and B sample eligible for National Milk is however small in actual numbers, and these proportions cannot, therefore, be regarded as firm.
A.
B.
C.
D.
Up to 25%
1
1
1
25-50%
2
5
18
50-75%
1
1
4
75-99%
1
2
100%
15 75%
43 60%
192 80.6%
264 80%
None
5
27
39 16.4%
41 12.4%
C. The following table indicates the proportions of National Milk entitlement taken broken down by the number of children under 5.
1 Child
2 Children
3 Children
More than 3
Up to 25%
1
2
25-50%
3
18
1
3
50-75%
1
3
1
1
75-99%
2
1
100%
79%
97 73%
14
30
None
96
15
1
-
479
133
19
37
Introduction.
National Wheatmeal Bread - Summary
National Wheatmeal Bread, Section 1 - The Extent to which National Wheatmeal Bread is Known.
National Wheatmeal Bread, Section 2 - Buying Habits.
National Wheatmeal Bread, Section 3 - The Amount of National Wheatmeal Bread Bought.
National Wheatmeal Bread, Section 4 - The Extent to which National Wheatmeal Bread is Available at the Regular Baker.
National Wheatmeal Bread, Section 5 - Preferences Expressed for White, Ordinary Brown or National Wheatmeal Bread.
National Wheatmeal Bread, Section 6 - Incentives to Buy National Bread.
National Wheatmeal Bread, Section 7 - Reasons Advanced for Ceasing to Buy National Wheatmeal Bread
National Wheatmeal Bread, Section 8 - Reasons Advanced for Never Buying National Wheatmeal Bread.
National Wheatmeal Bread, Section 9 - Keeping Qualities of N.W.B. Compared with Keeping Qualities of White Bread and Ordinary Brown.
Milk Consumption, Section 1 - Average Consumption of Milk per Head and by Family.
Milk Consumption, Section 2 - Consumption of Milk given Levels of Consumption per Head.
Milk Consumption, Section 3 - National Milk.
Milk Consumption, Section 4 - Adults’ Consumption of Milk.
Egg Consumption
Egg Consumption, Section 1 - Total Eggs from all Sources.
Egg Consumption, Section 2 - The Number of Eggs Acquired per Head.
Egg Consumption, Section 3 - Proportions of Eggs Bought, Produced and Given to Families.
Queues, Section 1 - The Incidence of Queueing.
Queues, Section 2 - For What Commodities did Housewives Queue.
Queues, Section 3 - The Frequency of Queueing.
Queues, Section 4 - For Which Commodities do Housewives Queue Longest.
Queues, Section 5 - Opinion on Queueing.
Reservation of Oranges for Infants, Section 1 - The Reception of the Scheme
Reservation of Oranges for Infants, Section 2 - Reasons Advanced for Approval or Disapproval.
Ministry of Food Advertising, Section 1 - The Most Suitable Means of Publicity.
Ministry of Food Advertising, Section 2 - Food Demonstrations.
Ministry of Food Advertising, Section 4 - “Food Facts” Newspaper Notices.
Appendix 1 - The Sample
Appendix - Questionnaire, Part 1
The Survey
