Navigate the documents in the report
Introduction.
National Wheatmeal Bread - Summary
National Wheatmeal Bread, Section 1 - The Extent to which National Wheatmeal Bread is Known.
National Wheatmeal Bread, Section 2 - Buying Habits.
National Wheatmeal Bread, Section 3 - The Amount of National Wheatmeal Bread Bought.
National Wheatmeal Bread, Section 4 - The Extent to which National Wheatmeal Bread is Available at the Regular Baker.
National Wheatmeal Bread, Section 5 - Preferences Expressed for White, Ordinary Brown or National Wheatmeal Bread.
National Wheatmeal Bread, Section 6 - Incentives to Buy National Bread.
National Wheatmeal Bread, Section 7 - Reasons Advanced for Ceasing to Buy National Wheatmeal Bread
National Wheatmeal Bread, Section 8 - Reasons Advanced for Never Buying National Wheatmeal Bread.
National Wheatmeal Bread, Section 9 - Keeping Qualities of N.W.B. Compared with Keeping Qualities of White Bread and Ordinary Brown.
Milk Consumption, Section 1 - Average Consumption of Milk per Head and by Family.
Milk Consumption, Section 2 - Consumption of Milk given Levels of Consumption per Head.
Milk Consumption, Section 3 - National Milk.
Milk Consumption, Section 4 - Adults’ Consumption of Milk.
Egg Consumption
Egg Consumption, Section 1 - Total Eggs from all Sources.
Egg Consumption, Section 2 - The Number of Eggs Acquired per Head.
Egg Consumption, Section 3 - Proportions of Eggs Bought, Produced and Given to Families.
Queues, Section 1 - The Incidence of Queueing.
Queues, Section 2 - For What Commodities did Housewives Queue.
Queues, Section 3 - The Frequency of Queueing.
Queues, Section 4 - For Which Commodities do Housewives Queue Longest.
Queues, Section 5 - Opinion on Queueing.
Reservation of Oranges for Infants, Section 1 - The Reception of the Scheme
Reservation of Oranges for Infants, Section 2 - Reasons Advanced for Approval or Disapproval.
Ministry of Food Advertising, Section 1 - The Most Suitable Means of Publicity.
Ministry of Food Advertising, Section 2 - Food Demonstrations.
Ministry of Food Advertising, Section 4 - “Food Facts” Newspaper Notices.
Appendix 1 - The Sample
Appendix - Questionnaire, Part 1
The Survey
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Section 3. The Frequency of Queueing.
All housewives queueing during the seven days before interview were asked how many times they queued for the commodities mentioned.
591 housewives queued out of the sample of 2,829 replying to the question and these housewives were involved in a total of 1,418 queues. This yields an average of:
(a) 0.5 queues per housewife in the total sample. or 1 housewife in 2 involved in a queue during the period.
(b) 2.4 queues per housewife actually queueing.
Of those housewives queueing one half queued 1.3 times during the 7 days and one quarter queued 2.79 times or more.
No. of Queues
% of Housewives Queueing
% of Sample
0
79
1
41.4
8.7
2
22.7
4.8
3
13.7
2.9
4
8.6
1.8
5 or more
13.6 (≠.8)
2.8 (≠0.62)
Sample
591
2,829
It will be seen that the proportion queueing 5 or more time is positively significant.
Below is noted the frequency of queueing for those commodities for which figures are significant:-
Commodity
% Queueing
% Queueing Once
% Queueing more than once.
Fish
26.8 (≠3.8)
21
5.8
Meat
22.5
12.6
9.9
Cooked Meat, Pies
7.4 (≠2.2)
4.5
2.9
Sausages
7.5
5.5
2.0
Cakes, Confectionery
23.2
13.7
9.5
Biscuits
18.2
13.8
4.4
Chocolates, Sweets
7
5.2
1.8
Groceries, Unspecified
15.0 (≠2.9)
10.2
4.8
Groceries (Rationed)
12.4
10.2
2.2
Sample
591
591
591
The sample is too small to reveal dependable regional or group differences in this respect.
Introduction.
National Wheatmeal Bread - Summary
National Wheatmeal Bread, Section 1 - The Extent to which National Wheatmeal Bread is Known.
National Wheatmeal Bread, Section 2 - Buying Habits.
National Wheatmeal Bread, Section 3 - The Amount of National Wheatmeal Bread Bought.
National Wheatmeal Bread, Section 4 - The Extent to which National Wheatmeal Bread is Available at the Regular Baker.
National Wheatmeal Bread, Section 5 - Preferences Expressed for White, Ordinary Brown or National Wheatmeal Bread.
National Wheatmeal Bread, Section 6 - Incentives to Buy National Bread.
National Wheatmeal Bread, Section 7 - Reasons Advanced for Ceasing to Buy National Wheatmeal Bread
National Wheatmeal Bread, Section 8 - Reasons Advanced for Never Buying National Wheatmeal Bread.
National Wheatmeal Bread, Section 9 - Keeping Qualities of N.W.B. Compared with Keeping Qualities of White Bread and Ordinary Brown.
Milk Consumption, Section 1 - Average Consumption of Milk per Head and by Family.
Milk Consumption, Section 2 - Consumption of Milk given Levels of Consumption per Head.
Milk Consumption, Section 3 - National Milk.
Milk Consumption, Section 4 - Adults’ Consumption of Milk.
Egg Consumption
Egg Consumption, Section 1 - Total Eggs from all Sources.
Egg Consumption, Section 2 - The Number of Eggs Acquired per Head.
Egg Consumption, Section 3 - Proportions of Eggs Bought, Produced and Given to Families.
Queues, Section 1 - The Incidence of Queueing.
Queues, Section 2 - For What Commodities did Housewives Queue.
Queues, Section 3 - The Frequency of Queueing.
Queues, Section 4 - For Which Commodities do Housewives Queue Longest.
Queues, Section 5 - Opinion on Queueing.
Reservation of Oranges for Infants, Section 1 - The Reception of the Scheme
Reservation of Oranges for Infants, Section 2 - Reasons Advanced for Approval or Disapproval.
Ministry of Food Advertising, Section 1 - The Most Suitable Means of Publicity.
Ministry of Food Advertising, Section 2 - Food Demonstrations.
Ministry of Food Advertising, Section 4 - “Food Facts” Newspaper Notices.
Appendix 1 - The Sample
Appendix - Questionnaire, Part 1
The Survey