A History of the Ministry of Information, 1939-46
Have you ever tried National Wheatmeal Bread? (Do not record answer)
1. If Yes how do you distinguish it from other bread?
RIGHT.1.
WRONG.2.
DON’T KNOW .3.
If wrong or don’t know describe National Wheatmeal Bread and indicate here whether subject now recognises the bread or not.
Did not recognise at first, now recognises; .4.
Still does not recognize; .5.
To those who recognise National Wheat meal Bread.
2. Can you get National Wheatmeal Bread from your usual baker?
ALWAYS .6.
SCMETIMES .7.
NEVER.8.
DON’T KNOW .9.
3. How much National Wheatmeal Bread did you buy in the last week. (How many Ibs. in the last 7 days)
1 2 5 4 5 6 7 8 9 10 11 12 15 14 15 18 17 18 19 20
More than (20 lbs.) 21.
3a. If none bought last week
Do you ever buy it?
OCCASIONALLY 10
NEVER 11
USED TO BUY BUT GAVE IT UP 12
4. To those who have given up buying it
Why did you give it up?
5. To those who have never bought it.
Is there any reason why you have never bought it?
6. To those who buy it or have bought it.
Do you or did you have any special reason for buying it?
7. What first brought it to your notice?
8. Which do you like best?
9. What do you think of it as compared with white or brown bread?
10. Do you find it keeps well or does it get stale quickly as compared with other sorts of bread?
11. How many pints of milk did you have in the last week?
At full price 21
Cheap National 22
Free National 23
12. How many fresh eggs did you have last week (family)
Number of eggs bought 24
Number of eggs produced 25
Number of eggs given 26
13. If the Ministry of Food wants to give you any information or tell you about any of its schemes what way would suit you best?
Read out this list
Advertisement in papers of mags. 27
Wireless 26
Posters 29
Others
Why does this suit you best
14. Have you been to any Wartime food demonstrations?
YES 30
NO 31
DON’T KNOW ABOUT THEM 32
15. Have you seen any of the Food Facts notices about food matters in the Papers of Magazines?
YES 33
NO 34
DON’T KNOW 35
16. Have you ever seen Ministry of Food Slides in cinemas?
YES 36
NO 37
DON’T KNOW 38
Class A | 1 | Age under 35 | 5 | No. of Mouths | |
B | 2 | 35-50 | 6 | Children under 6 | |
C | 3 | Over 50 | 7 | Over 6 under 18 | |
D | 4 | 18 and over |
Occupation of head of House
Area
Urban 8
Rural 9
Interviewer