A History of the Ministry of Information, 1939-46

1

There are marked differences between different income groups:-

A & B C D Total
% % % %
Yes 69.3 54.1 35.0 50.9
No 30.7 45.9 67.0 49.1
* Sample 283 466 373 1124

It will be seen that the higher income groups had made more use of dry cleaning services than the lower.

Percentages for classes A and B are given together, as in a sample of this size the number of class A housewives included (60) is too small to give significant results.

There are some differences as between different age groups:-

Under 35 35-50 Over 50 Total
% % % %
Yes 58.9 53.2 40.3 50.9
No 41.1 46.8 59.7 49.1
Sample 299 494 330 1124

Younger housewives had used cleaning services more than older ones. The difference is more marked in the case of the over 50 group than in the case of the two younger groups.

2

(iii) The Articles which were dry cleaned

Those who had had clothes cleaned were asked what the clothes were:-

Articles cleaned % of those using cleaners in last six months
Coats & mackintoshes 55.4
Suits & costumes 48.4
Dresses 31.6
Trousers & slacks 16.0
Jackets, blazers & waistcoats 5.2
Gloves 1.9
Hats 3.5
Blankets 2.3
Eiderdowns 6.1
Sofa-covers, cushion covers, bed and chair covers, curtains 6.3
Miscellaneous articles 5.8
Number using cleaners 573
(51% of sample)

As in many cases, housewives had had more than one sort of garment cleaned, the percentages given above add up to more than 100.

The number of garments of any particular sort that had been cleaned during the last six months was not asked, but in most cases this was stated.

The table given below shows the number of housewives sending different numbers of garments of the same sort to the cleaners.

Total 1 item 2 items 3 or more Number unspecified
Coats and mackintoshes 317 220 29 9 59
Suits and costumes 277 153 42 10 72
Dresses 181 90 24 7 60
Trousers and slacks 92 55 9 3 25
Jackets, blazers and waistcoats 30 23 3 - 4
Gloves 11 8 - - 3
Hats 20 16 1 - 3
Blankets 13 4 - 2 7
Eiderdowns 35 21 8 2 4
Sofa-covers, cushion covers, bed and chair covers, curtains 36 1 3 2 30
Miscellaneous articles 33 24 2 - 7

From these figures a minimum average of the number of garments of different sorts cleaned can be worked out; if where the number is unspecified this is counted as one, and if where the number is three or more, this is counted as three.

Results for the first four items are as follows:-

Average number of coats sent to be cleaned by those who had coats cleaned in last 6 months. 1.09
Average number of suits or costumes sent to be cleaned by those who had suits or costumes cleaned in last 6 months. 1.23
Average number of dresses sent to be cleaned by those who had dresses cleaned in last 6 months. 1.21
Average number of trousers sent to be cleaned by those who had trousers cleaned in last 6 months. 1.16

The average number of items of any sort sent to be cleaned by housewives who had used cleaning services at all during the last 6 months is 2.16.

It should be borne in mind that these are minimum figures, and that the true average would be rather higher.

[1] Slight discrepancies of the sample figures in different breakdowns are due to a few forms being unclassified in some respects. The proportions are not affected.

3

(iv) Changes in the use of Dry Cleaning since the War

Informants were asked: “Do you have things dry-cleaned more or less often now than you did before the war?”

% of sample % of those who ever use cleaners
More 21.9 33.4
Less 14.4 22.0
Same 34.4 44.6
Never use dry cleaners 29.3
Sample 1124 785

It will be seen that a rather higher proportion were making more use of cleaning services than were making less use of them.

If the proportion never using cleaning services and the proportion using cleaning services less than before the war are added together, the result is 43.7% which may be compared with the 49.1% who had not used cleaning services during the last six months.

Breakdown by region of the figures showing “more”, “less” and “same” shows no statistically significant differences.

However, London differs from other regions in that a rather lower proportion say they never use dry cleaners, 17.6 ± 5.4 as against 29.3 for the whole sample.

There are marked differences between different income groups.

A & B C D Total
% % % %
More 26.4 24.5 14.7 21.9
Less 20.3 16.7 10.8 14.4
Same 43.3 34.8 26.2 34.4
Never use dry cleaners 10.2 24.0 48.3 29.3
Sample 280 454 359 785

It will be seen that the proportion never using dry cleaners is very much higher in class D than in other groups.

If percentages for those answering “More”, “Same” and “Less”, are based on the number using dry cleaners, no statistically significant differences are shown between the different income groups.

Breakdown by age groups gives the following result:-

Under 35 35-50 Over 50 Total
% % % %
More 25.9 22.9 16.1 21.9
Less 15.7 15.5 16.1 14.4
Same 34.9 36.2 30.6 34.4
Never use dry cleaners 23.5 25.4 37.2 29.3
Sample 293 484 317 785

The oldest group shows a relatively high proportion never using dry cleaners.

Results are expressed as percentages of those ever using dry cleaners below.

Under 35 35-50 Over 50 Total
% % % %
More 34.9 30.8 25.6 33.4
Less 20.5 20.7 25.6 22.0
Same 45.6 48.5 48.8 44.6
Sample 224 361 19 785

In the oldest group the proportions using dry cleaners more and less than before the war are the same. The two younger groups show higher proportions using cleaners more and lower proportions using them less.

Those who used cleaners either more or less than before the war were asked the reason for this.

Reason for using more % of those using cleaners more often
(21.9% whole sample)
Have to make things last longer. Can't get new things 48.7
Not enough coupons to replace 26.2
Cannot afford to replace 11.9
No time to attend to clothes now 4.7
Miscellaneous reasons 8.5
Sample 236
% of those using cleaners less often
(14.4% sample)
Prices of cleaning have gone up 24.4
Cleaners take too long 15.6
Do them myself now (various reasons) 10.6
Members of family in Services, and so less clothes to be cleaned 9.4
Cleaners will not take things 10.6
Miscellaneous reasons 29.4
Sample 160
4 5

(v) The use of Mending Services

Question: “Have you had any clothes or household linen mended (outside your home) in the last six months?”

%
Yes 7.4
No 92.6
Sample 1115

Breakdowns by region and by urban and rural districts show no statistically significant differences.

There are definite differences between different income groups:-

A & B C D Total
%
Yes 16.1 7.0 2.4 7.4
No 83.9 93.0 97.6 92.6
Sample 279 463 371 1115

In the higher income groups a higher proportion had used mending services than in the lower.

A slightly lower proportion has used mending services in the over 50 age group than in the younger groups:-

Under 35 35-50 Over 50 Total
%
Yes 7.4 10.0 4.9 7.4
No 92.6 90.0 95.1 92.6
Sample 296 489 329 1115

Those who had had clothes mended were asked what the clothes were: Numbers are not sufficient to give percentages, and actual numbers are given below.

Coats 12
Suits, costumes 13
Trousers 13
Dresses 10
Stockings 11
Household linen 5
Others 10
No information 14
Total 88
Sample 1115

They were also asked what sort of a mending service was used:-

Attached to a shop 14
Attached to a Dyers and Cleaners 30
Dressmaker 16
Tailor 20
Others 8
Total 88
Sample 1115

Informants were asked whether they used mending services more or less often than before the war.

%
More 3.8
Less 1.6
Same 6.8
Never use mending services 87.8
Sample 1041

The proportions using mending services are not large enough for differences in “more”, “less” and “the same” to be compared in different groups. However, it may be noted that 96% of class D never use mending services, as against 88% of the whole sample.

26 of the 42 housewives who used mending services more than before the war said that this was in order to make things last longer, and 8 said “to save coupons”.

Others gave miscellaneous reasons, as did the small number who used mending services less than before the war.

(vi) SAMPLE

Total: 1124 housewives

Region:
%
Scotland 5.7
North of England 17.8
Midlands & Wales 13.4
South, South West & East Anglia 43.3
London 19.8
Type of District:
%
Urban 84.4
Rural 15.6
Income Group:
%
Class A 5.3
Class B 19.9
Class C 41.5
Class D 33.2
Age:
%
Under 35 26.6
30-50 44.0
Over 50 29.4
6

(vii) The Questionnaire

WARTIME SOCIAL SURV EY

New Series Regional S.3.

Interviewer:

Date

Town:

Urban 1

Rural 2

Regional 1 2 3 4 5 6 7 8 9 10 11 12

1. Have you had any clothes or household linen dry-cleaned during the last 6 months?

YES 1

No 2

2. If YES, what was it?

3. Do you have things dry-cleaned more or less often now than you did before the war?

More 1

Less 2

Same 3

Never use dry-cleaners’ 4

4. If MORE or LESS, why?

5. Have you had any clothes or household linen mended (outside your home) in the last. 6 months?

YES 1

No 2

6. If YES, what was it?

7. What sort of a service was it?

Attached to a shop 1

Attached to Dyers & Cleaners 2

Dressmaker 3

Tailor 4

Other 5

8. Do you have things mended (outside your home) more or less often now than you did before the war?

More 1

Less 2

Same 3

Never Use 4

9 If MORE or LESS, why?

Class

Age

Under 35 1
35-50 2
Over 50 3

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