I. Introduction 1

II. Summary of Results 1

III. The Incidence of Cake Buying 2

IV. Expenditure on Bought Cakes 3

V. Cakes bought by members of the Household other than the Housewife. 4

VI. Cakes taken to work and school 4

VII. Eating of Cakes inside the Family 4

VIII. The Kind of Cakes Bought 4

IX. Satisfaction with quality 5

X. Types of Shops at which Cakes are Bought 6

XI. Days on which Cakes are Bought and Baked 6

XII. Queues 7

XIII. Group Differences in Cakes - Buying and Baking 9

Sample - Appendix I. 12

Questionnaire - Appendix II