Cakes were divided into three groups (1) smalls, including jam tarts, buns, scones, doughnuts, tea cakes, small cakes, plain or fancy, of any description except sponge cakes, pastries, Scottish tea bread. (2) sponges, including
Swiss rolls and sponge sandwiches. (3) slab or large cakes including single cakes weighing 8 ozs. or more, slab cake bought by weight.
During the week before the interviews the three sorts were bought by the following proportions of housewives:
Table 11
Kind bought:
% of those who bought cakes during the last seven days
% of total sample
Small
66
41
Sponge
23
14
Large
63
39
Sample:
1462
2372
Small and large cakes are both bought by two-thirds of the housewives and sponge by nearly a quarter.
Table 12
Frequency of buying:
Small %
Sponge %
Slab %
Once a week
41
21
51
Twice a week
11
2
8
More than twice a week
12
-
2
N.A.
2
-
1
Did not buy particular kind
34
77
37
Sample: those who bought during last seven days
1462
Smalls are bought most frequently, slab cakes next and sponge cakes are purchased practically only once a week.
Average expenditure
On an average the housewife who buys the particular cakes spends per head per week:-
